讨论文艺界与民族声乐的商业行为

2019-03-25

一个行业只要被称为有职业联赛,那么几乎可以断定这个行业是良性发展的。然而,很多被称为非物质文化遗产的行业都没有职业联赛,这是何其悲哀的事,又何尝不是必然的事呢!中国的市场经济有定义以来已经过了40个年头,在这40年里我国的经济迅速发展,特别是轻工业制造,商品经济贸易和内销更是举世瞩目。物质文明的高度发达让人们都开始疑问,我们配套的精神文明应该是何种形态呢?于是,部队文工团的撤编给中国先知们一个态度,文艺肯定会商业化、市场化、商品化。



先知是每个人类群体中最少的一个,他们往往由精英主义者构成,这些人相信自己,相信自己的理解和判断是明智的、文化的,所以这些人引领时代,引领着世界的方方面面。


以前,文艺是完全为政府服务的,所以文艺界是政府的笔杆子,很多精神文明建设的成就都是由文艺界开发的,例如《东方红》、《智取威虎山》等。而现在政府决定进一步改革开放,所以改革进入了深水区也进入了精神文明领域,文艺界的改革也进入了市场经济的竞争阶段。


探索一、文艺团体公司制改革所谓自负盈亏

实际上文艺团体的改革很早就开始了,例如东方歌舞团就是国有公司性质。以前大名鼎鼎的王昆、李谷一、朱明瑛、李怜玉都是东方歌舞团的,然而做了企业改革所谓自负盈亏以后,不仅没有盈利,贪污腐败一个都不少,到现在已经是籍籍无名、昨日黄花。


探索二、大型文艺赛事

文艺界就赛事而言,最有目共睹、成就**的当属青歌赛了,从80年代初到10年代,央视青年歌手大奖赛是文艺界最受瞩目的大事,每到准备青歌赛的时节,评委家人声鼎沸、络绎不绝,这充分的显示了国人的人情世故和礼仪规矩,殊不知这种看似公平不商业化的行为丑闻频出。


探索三、内地影视崛起

众所周知,一个影视巨星的名气远高于歌唱明星,如果论文艺界谁能挑起大梁,几乎异口同声的会说是明星,而且谁都知道这一定是影视明星。然而在过去的百年或者千年中,歌唱家和诗人的名气才是最高的,并且诗可也以为歌,日为“诗歌”。北京文艺团体市场化效果**的,一定是演员,他们似乎有着让人觉得是必然的理由,登上了文艺界最瞩目的大雅之堂。电视里有他们,电影院里有他们,甚至文艺晚会的一半文艺工作者也得请他们,不知道从何时起这是个约定俗成的规矩。有一个影视演员叫郝蕾,她曾在电视节目里公开指责演员们无底线,会唱几句歌就去跟歌手抢饭碗,还是好好研究怎么拍戏吧。这真是郝蕾说的一点不夸张。


探索四、唱片公司时代被免费下载打败

90年代初私营唱片公司的大发展成为了流行音乐繁荣的标志,并且传统音乐例如民族声乐、西洋歌剧、地方戏曲都从中受益,从改革开放到90年代末歌唱界一片繁荣景象,然而这种繁荣却非常脆弱。以互联网百度为首的免费下载断送了整个音乐界生态链,一个免费下载音乐为百度获取了流量获取了用户,然而音乐界在百度的冲击下竟然体无完肤。从职业的角度回头看,那时音乐界的繁荣是非常脆弱的。

1、国家版权立法和执行态度暧昧。

2、音乐界未建立起行之有效的职业联赛,没有做起来商业化的音乐产业,也就是说产值太小直接被抛弃。

3、音乐界未出现一位有威望大佬集合力量挺身而出斗法,而有影响力的大佬却事不关己高高挂起。


探索五、高晓松最红文艺界人士却虎头蛇尾

高晓松作为流行音乐界大咖多年稳坐**网红宝座,其中所擅长的聊天式思考让年轻人非常崇拜,然而他长时间品头论足文艺界诸多方面,并且所做阿里音乐虎头蛇尾令很多业内人失望。凭借网红能力本可能推动整个文艺界的发展与变革,然其思维高度和深度距离举起大旗还有些距离。


探索六、郁钧剑出山如何凭一人之力撬动整个文艺界

早在十年前郁钧剑就引领着风向,例如与小品王怒怼精英文化与草根文化占比问题,再例如炮轰中国书协腐败,再到去年的金钟奖黑幕事件,郁钧剑就像一个明镜一样照着不正之风。郁钧剑是**的歌唱家、诗人、书画家、导演,是中国**的一位集合这四个领域成就的大艺术家,近年来从中国文联演绎中心主任位置上退休后,又有了新的动作,这回又是哪些人睡不着觉了呢?

我前面说过,千百年来文艺界最有声望者唯有诗歌者,既为歌者也为诗人贯通五千年中国文明史。我国当代歌唱概念从50年代起,如郭兰英、郭颂、李双江、李谷一等众多名家相继登场、百家争鸣,也是不错的延续了歌唱最耀眼的光芒。然而进入80年代,随着西洋唱法变成了美声,通俗唱法变成了流行,于是中国传统歌唱非常尴尬,似乎既不美也不流行也不民族,完全变成了外来歌唱流派的附属品。而2020年郁钧剑却震惊的向文艺界宣布他近年来的研究成果:

1、民族唱法是语言决定唱法的,美声没有jqxzcs。2、民族唱法的练习是有训练标准的,可以分为开嗓、溜嗓、喊嗓、吊嗓的。

3、民族声乐的口是开在咽腔的,行腔咬字是要贴在咽壁上唱的。

4、咬字是要归韵的,方言是民族唱法的魂。

5、中国民族声乐的出身是民间的,是从说逐渐发展到唱的。

6、民族唱法是带腔的,尾音是可以下滑出味道的。

7、民族唱法是以表现韵味的美为核心的。

8、一个唱法的确立是要有训练标准和判断标准的。

9、西洋唱法的美是制体性的,民族唱法的美是线性的。

10、民族唱法相当于民族舞、中国画,西洋唱法的美相当于芭蕾舞、油画。

11、东西方审美是风马牛不相及,完全不是一回事。

12、打开喉咙是****正确的,但不是**的。


说实话这是一件大事,我国的文艺体制是学习苏联的,是标准的西方体制,所以文艺界的方方面面都是有苏联的规矩在的。郁钧剑这次回归声乐界不仅带来了他的思想(郁钧剑2003年退出了职业歌坛),而且还出版了多本关于民族声乐的理论著作,这为声乐这朵文艺界的绚丽奇葩的国际化奠定了学术基础,为我国声乐走向世界提供了理论依据。中国声乐界将会从盲目学习西方的青春期走向成年期,真正的进入中国民族声乐的学术时代。


我用以上举例来阐述文艺界诸多行业探索的心路历程,可以用惨不忍睹来形容。这是因为我们的文艺发展还是处在青春期,即初级市场化阶段。文艺并没有如经济发展那样已进入了商品经济后期,是在初级市场经济阶段原地打转,所以政府高瞻远瞩才会把文艺界的最后一批团体推向市场,边缘化是偶然的,如不努力就会是必然的。中国民族声乐的商业化、商品化、市场化的路是一定要走的,而且这不会是个别行业现象,这会是文艺界多行业共同需要面对的生存问题、发展问题,所以文艺工作者未来的路任重而道远,需要结合自身行业特点尽快进行商业行为准备,以此来迎接明天的挑战。


As long as an industry is called a professional league, then it can almost be concluded that the industry is healthy development. However, many industries known as intangible cultural heritage do not have professional leagues, which is so sad and inevitable! It has been 40 years since China's market economy was defined. In these 40 years, China's economy has developed rapidly, especially the light industry manufacturing, commodity economy, trade and domestic sales. With the highly developed material civilization, people begin to ask, what form should our supporting spiritual civilization be? Therefore, the withdrawal of the military arts troupe gave the Chinese prophets an attitude that literature and art would certainly be commercialized, marketized and commercialized.

The prophet is the least one in every human group. They are often made up of elitists. These people believe in themselves and that their understanding and judgment are wise and cultural. Therefore, these people lead the times and all aspects of the world.

In the past, literature and art completely served the government, so the literary and art circles were the penholder of the government. Many achievements in the construction of spiritual civilization were developed by the literary and art circles, such as "Dongfanghong" and "outwit the mighty Tiger Mountain". Now the government has decided to further reform and opening up, so the reform has entered the deep water area and the field of spiritual civilization. The reform of the literary and art circles has also entered the competitive stage of market economy.

Exploration 1. The so-called self financing in the reform of the company system of literary and art organizations

In fact, the reform of literary and art groups began very early. For example, the Oriental Song and dance troupe is a state-owned company. Wang Kun, Li Guyi, Zhu Mingying and Li Lianyu, who were famous in the past, were all members of the Oriental Song and dance troupe. However, after the enterprise reform, the so-called self financing, they not only failed to make profits, but also suffered a lot of corruption. Up to now, they have no place of origin.

Exploration 2. Large scale literary and art events

From the early 1980s to the 1980s, the CCTV young singers Grand Prix was the most eye-catching event in the literary and art circles. When it came to the time to prepare for the youth singers Grand Prix, the judges' family members came in an endless stream, which fully demonstrated the sophistication and etiquette of the Chinese people. I didn't know this kind of seemingly fair and non-commercial behavior Scandals are frequent.

Third, the rise of mainland film and television

As we all know, a movie star is far more famous than a singing star. If anyone in the art world can take the lead, almost everyone will say that he is a star, and everyone knows that he must be a movie star. However, in the past hundred or thousand years, the reputation of singers and poets is the highest, and poetry can also be regarded as a song, and is becoming "poetry". The best marketization effect of Beijing literature and art groups must be the actors, who seem to have the reason to feel that they are inevitable, and have become the most eye-catching audience in the literary and art circles. They are in the TV, in the cinema, and even half of the writers and artists of the gala have to invite them. I don't know when this is a conventional rule. There is a film and television actor named Hao Lei. She once publicly accused the actors of having no bottom line in TV programs. She would go to fight for jobs with the singers if she could sing a few songs. It's better to study how to make movies. It's not exaggerating what Hao Lei said.

The era of record company is defeated by free download

In the early 1990s, the great development of private record companies became a symbol of the prosperity of pop music, and traditional music such as national vocal music, Western opera and local opera benefited from it. From the reform and opening up to the end of the 1990s, the singing industry was prosperous, but this prosperity was very fragile. However, Baidu's free music download chain is broken. Looking back from a professional point of view, the prosperity of the music industry at that time was very fragile.

1. The attitude of copyright legislation and enforcement is ambiguous.

2. The music industry has not established an effective professional league and a commercial music industry, that is to say, the output value is too small to be abandoned directly.

3. In the music industry, there is not a big man with prestige who has gathered his strength to fight, while the influential big man has nothing to do with himself.

Exploration 5. Gao Xiaosong is the most popular figure in the literary and art circles, but he is a tiger in the head and a snake in the tail

Gao Xiaosong, as a pop music star, has been the number one online celebrity for many years, and his chatting thinking is admired by young people. However, he has been commenting on many aspects of the literary and art circles for a long time, and his work on Ali music has disappointed many people in the industry. It is possible to promote the development and reform of the whole literary and art circles by virtue of the ability of Internet Celebrities, but there is still some distance between the height and depth of their thinking and raising the banner.

Explore six, Yu Junjian out of the mountain, how to use one person's power to pry the whole literary and art circles

As early as ten years ago, Yu Junjian was leading the wind. For example, he was angry with Wang Xiaopin about the proportion of elite culture and grass-roots culture. For example, he bombarded the corruption of the China Book Association, and last year's dark curtain event of the Golden Bell Award. Yu Junjian was just like a mirror to the unhealthy trend. Yu Junjian is a famous singer, poet, calligrapher and painter, and director. He is the only great artist in China who has made achievements in these four fields. After retiring from the position of director of the performance center of the China Federation of literary and art circles in recent years, he has made new moves. Who can't sleep this time?

As I said before, the most prestigious people in the literary and artistic circles for thousands of years are only poets, who are both singers and poets, and who have been through the 5000 year history of Chinese civilization. Since the 1950s, many famous singers such as Guo Lanying, Guo song, Li Shuangjiang and Li Guyi have appeared one after another, and a hundred schools of thought contend with each other, which is also a good continuation of the most dazzling light of singing. However, in the 1980s, as western singing became Bel Canto and popular singing became popular, Chinese traditional singing was very embarrassed. It seemed that it was neither beautiful nor popular nor national. It completely became an accessory of foreign singing schools. However, in 2020, Yu Junjian was shocked to announce his research achievements in recent years to the literary and art circles

1. National singing is determined by language, bel canto has no jqxzcs. 2. There are training standards for the practice of national singing, which can be divided into opening voice, sliding voice, shouting voice and lifting voice.

3. The mouth of national vocal music is opened in the pharyngeal cavity, and the line of speech is to be sung on the pharyngeal wall.

4. Pronunciation is to return to rhyme, dialect is the soul of national singing.

5. The origin of Chinese national vocal music is folk, from speaking to singing.

6. The national singing method is with the cavity, the ending can glide out the flavor.

7. National singing is to express the beauty of charm as the core.

8. The establishment of a singing style requires training standards and judgment standards.

9. The beauty of Western singing is systematic, while the beauty of national singing is linear.

10. The beauty of Western singing is equivalent to ballet and oil painting.

11. It is not the same thing that the East and the West are different in aesthetics.

12. It's 100 percent right to open your throat, but it's not the only one.

To tell you the truth, this is a major event. China's literary and art system is a standard western system, learning from the Soviet Union. Therefore, all aspects of the literary and art circles have the rules of the Soviet Union. Yu Junjian's return to the field of vocal music not only brought his thoughts (Yu Junjian quit the professional singing world in 2003), but also published many theoretical works on national vocal music, which laid an academic foundation for the internationalization of vocal music, a gorgeous flower in the field of literature and art, and provided a theoretical basis for China's vocal music to go to the world. China's vocal music industry will move from blind study of Western adolescence to adulthood, and truly enter the academic era of Chinese national vocal music.

I use the above examples to illustrate the psychological process of many industries in the literary and art circles, which can be described as miserable. This is because the development of our literature and art is still in adolescence, that is, the primary stage of marketization. Literature and art have not entered the late stage of commodity economy like economic development. They are in the stage of primary market economy. Therefore, the government will push the last group of literature and art groups to the market with great foresight. Marginalization is accidental, and it will be inevitable if it does not work hard. The road of commercialization, commercialization and marketization of Chinese national vocal music must be taken, and it will not be an individual industry phenomenon. It will be a survival and development problem faced by many industries in the literary and art circles. Therefore, the future of literary and art workers has a long way to go, and they need to prepare for commercial activities as soon as possible in combination with their own industry characteristics, so as to meet the challenges of tomorrow.



                                                     


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